Think your in need of a Re-Brand?
There can be a lot of external influences, both outside your product or service offering that could force your business into a tight corner - where a re-brand may be your best competitive option to ensure your brand stays in the fight and doesn't succumb to a 'knock-out' punch from the competition.

Standing still can sometimes be you riskist option... Did you know that sharks actually drown if they dont keep constantly moving? It's true, although they are the ultimate underwater predator - they need a constant supply of fresh oxygen running through their gills in order to survive.

Some of these external influences that may warrant a 're-brand' assessment (and prevent your brand from drowning) may include:

- New competitor arrivals to your landscape
- Existing competitors (in your current landscape) step-up their game (by cleaning up their act or image)
- New market opportunities (such as expanding or concentrating your existing forces / message)
- New insights into the minds and behavioural preferences of existing consumers
- A new core communication message
- A revised core communication message
- An ineffective (and existing) communication message
- A loss of market share (either via competitor interference or other global / landscape influences)
- A desired re-position over competitor 'perception'
- A desired re-position of your existing 'perceived' market position
- Revenue loss (for whatever reason)

When it comes to the 'liveliness' of your brand, you cannot afford to mess (or miss) your communication message - especially when your competitive playing environment changes. We know that these 'evolutionary' forces are at play everyday, and we have developed a tried and true method of addressing problematic communication and brand message issues - right at the 'root' cause, rather than 'quick-fix' remedies and 'patch-jobs'.

We like to address both communication and brand problems right from the very core - so that solutions permeate through the very heart of the communication message. Our unique methodologies for both assessing and addressing problematic communication and brand issues include:

a) Discover and Analyse communication and brand related problems
b) Strategise and Capitalise on your competitive environment / landscape
c) Define and Re-Define your 'core' message (while pre-empting your competitors' reaction)
d) Apply and Execute your message, while keeping one eye open at your competitors at all times

Call us to arrange a time to discuss how we can help you with your re-brand today.

Would you Sell Me Your Signature or Scribble?

Your signature is your identity in the form of a scribble. You use it for writting cheques, verification of your licence, your passport, and other forms of 'official' and 'legal' consent. Anyone with YOUR signature can use your credit cards, make all sorts of purchases and withdrawals from your accounts.

Lets say, hypothetically - That I wanted to buy your signature from you... How much would you charge? Hundreds? Thousands? Would you sell it for $200,000?

The general consensus is that most people wouldn't easily part with their signature because it represents their identity and signifies who they are. Much like selling your soul.

Now, apply the same analogy to your business entity or brand. How much is it worth?
Unlike personal scribbles, company or brand signatures represent the face of your business or product. They usually represent the first point of contact new consumers have with your business.
They may communicate perceptions about quality, safety, employment, etc. A well designed business identity, is like a tailor made suit, signifying James Bond professionalism rather than flea circus training.

On the web, signatures represent the bricks and mortar of products or services. Which should be worth more? Is it personal scribbles or company signatures? A company signature has the potential of duplication.

Nelson Martins Design can help you leverage consumer perception by improving your professional image to attract more clients and increase revenue by penetrating new markets.