Effective Packaging Design needs to communicate and draw attention within a matter of seconds. Using psychological and subliminal cues, standout and differentiation helps turns 'browsers' into 'impulse buyers'. We can help with your packaging design requirements - designed to make more sales.

Packaging Design needs to engage the consumer while he or she walks down the supermarket isle or towards the checkout counter and "tempt" or "seduce" into purchasing your product.

Packaging Design and FMCG Specialist!

Packaging design is a highly specialised and sophisticated area of design which should not be left in the hands of just anyone. Nelson Martins is a packaging specialist, with nearly 10 years of dedicated packaging experience, Working for both external design agencies and internal packaging specialist for Manassen Foods Australia... A LOT of psychological and emotionally driven factors come into play when designing specifically for packaging purposes. Effective package design needs to communicate and draw attention onto itself within a matter of seconds, which according to statistics... Is LESS than 3 seconds. Less than 3 seconds to engage the consumer while he or she walks down the supermarket isle or towards the checkout counter and "tempt" or "seduce" into purchasing a product based on design.

"...effective package design needs to communicate and draw attention in LESS than 3 seconds..."

Another VERY important consideration that needs to be taken into account is EXISTING category colours and psychological influences. Humans in general, are very resistant to change which means re-inventing the wheel in terms of FMCG packaging is generally not an option (if you WANT to sell volumes of product). The Australian marketplace has many pre-determined and highly "psychological" attributes at play... Most of which will reveal themselves during the "market analysis" and "visual audit" phase of strategic research and development. Aspects that make Nelson Martins Design a specialist in packaging design involve our "consumer insights" which we gather from the marketplace while analysing your competitors and marketplace analysis as we firmly believe that a products package design needs to work with its environment in order to have effective impact, wherether it be on store-shelf, promotional point of sale material (POS) or part of the packages "family" of products... Which ALL need to work together.

"...while analysing your competitors and marketplace analysis, your product package design needs to work with its environment in order to have effective impact..."

This may seem trivial or insignificant, especially for a novice or inexperienced design firm, though the impact of decisions such as these can make or break a product (or brand) within the marketplace.

"...wherether it be Store-Shelf, Promotional Point of Sale or part of the package's "family" of products... Everything needs to work together..."

Plus, the fact of the matter is: designing for FMCG or retail based packaging is hard work. A LOT of fun, though never-the-less hard work, mostly because of the creative restrictions imposed by the "marketing" aspect of working in unison with existing category elements and consumer behaviour on WHAT influences "buying" behaviour. These outside (and very-real) influences make a demanding task for the package designer, as it tightly integrates marketing objectives with creative communication solutions aimed at influencing the "buying" decision. Without these crucial ingredients, you could end up with a "pretty" design that fails to make sales. Psychological influences always impact wherether a product drives sales or fails miserably.

There are many VERY important factors that come into play when designing for Australian FMCG Packaging - as Australia has one of the highest quality standards (in regards to consumption based packaging).