Website Design Methodology Model - Melbourne

Systemisation has revolutionised the way we Design, Create, and Implement our Websites. ...And the roots of our Creation Model is primarily based on user interactivity and understanding.

This means that by understanding; a) your websites objective(s), b) your consumers behavioural patterns, and c) your desired execution method, we can simulate in great detail; 1) HOW your users will interact with your website, 2) WHAT they will think - in terms of a "perceptive" level, and 3) ENGADGE them into your product / service's story.

By understanding your website users expectations, we can simplify the overall process to ensure that what your site delivers - is directly in line with the users expectations. ...And at the end of the day, the just want to know that a) your site works as expected, and b) everything is exactly where it should be.

Framework :: The Model CORE

Nelson Martins Design will implement our proven Website Solution System that caters for expansion and flexibility in allowing the content of the site to grow without any major re-structuring or re-design to the core. Plus, all of our websites tend to achieve great “organic” ranking results right off-the-bat. This means FREE search engine listings, not (lower-click-through) pay-per-click advertising because of he way we construct and execute our websites' framework.

Our CORE Model revolves around four (4) major components - that ultimately play a vital role in determining wherether your website will be a success or a failure. These Core Elements are:

1. Client Core Objectives; This is the central core of the Web Model™ and the KEY factor that will dictate any conceptual design or strategy. Your web based solution will be reverse engineered with the “end in mind”.
   
   
2. Major Competitors; Analysis of Major Competitors is a vital ingredient to ensure any Design or Strategies used are in context of your business environment. An environment which your clients or customers will be referencing any comparitive (or competitive) product of service providers. This also enables the opportunity to benchmark your business in context of the “environment” which is projected to your prospects.
   
   
3. Target Market; Understanding your Target Market will enable us to better influence their behaviour. We are strong believers of Cicero’s Principal which states “if you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” We can only begin to achive this by understanding your Target Markets thoughts, feelings, concerns and hot buttons to compell them into action.
   
   
4. Current Industry Trends; The relevance your Industries Trends play in the role of your website solution will be based on what level of the Revised Chasm Bell-Curve (by Geoffrey Moore) your Target Market sits in the context of your product or service.
   
   The bell-curve itself depicts the five stages of a Market / Industry life span which covers:
   1) Innovators; 2) Early Adopters; 3) Early Majority; 4) Late Majority; and 5) Laggards.
   
   Understanding that every industry has its own Chasm Bell-Curve enables us to provide a solution
   that has maximum impact to an audience that primarily focusses on "hitting" the masses through stages.
   
   

1. Design & Artwork Production

• Research & Component Analysis; This involves both analysis and dissection of the Model Core. Which as already discussed, covers: a) Your Websites Core Objectives, b) Analysis of Your Companies Major Competitors (from a visual, structural, and strategic approach).
  
  
• Concept Development & Strategy; Based on the findings of the Model Core, our website design concepts and strategy framework will commence. This ensures that by the time we commence any visual aspects - the core strategy and framework will already be established.
  
  
• Design Application & Artwork; Design Concepts and Pre-liminary working Artwork is prepared. Everything at this stage is extremely rough (visually), as the goal is not to perfect every bit of artwork, but to quickly and effeciently establish which design solution best meets the required Objectives and Criteria (in Context to the Model Core).
  
  
• Design Development & Refinement; This is the refinement process from which we develop and enhance aspects of the previous stage - in collaboration and alignment with our clients. All artwork and designs are finalised at this stage before coding and construction occurs.

2. Site Construction & Coding

• Site Development & Construction; Your website will then be turn from a ‘visual image’ info the constructed framework.The initial construction phase can sometimes be rather lengthy, although we throughly test and trial everything on both Mac and PC platorfms
  
  
• Photography & Illustration Executed; Both photography and illustration takes place at this stage wherether inhouse or outsourced.
  
  
• Code Refinement & Bug Correction; Once the content has been stripped into the website -
  we will again run another round of tests to ensure both platform compatibility or browser compliance remains problem free.
  
  
• Special Forms / Required Criteria; Any required online ‘forms’ are constructed and tested for both compliance and platform accessibility.
  

3. Local & Remote Site Testing & Upload

• Cross Platform Browser Testing (Mac & PC);
  The internet has different platforms using the very same website browser. So, Internet Explorer exists on both Mac and PC. The mac has the most recent version as 5.2, while the PC has the most recent version as 8.0. And, both browser platforms render (display) websites differently, even though we are led to believe that browser integration and compliance is completely unisen - which is untrue. There are MANY sites floating about that are ONLY accessible on certain platforms, although thanks to our rigorous testing and NMD Web Model™ Methodology - our websites are NOT in this category. When we create your website, you can rest assured that it will work on just about every computer system under the sun... Which is EXACTLY the way it should be!
  
  
• Multiple Browser Testing (14 in total); Your site needs to be compatible for viewing across a wide range of browser software – not just Microsoft Internet Explorer or Firefox. We will test your site with many different browsers to ensure that the vast majority of visitors can see your site quickly and easily. Various browser testing reports will be filled in by our Testing Team for Confirmation, Verification and Quality Control.
  
  
• Diagnostic & Hand Code Correction; Dignostic Issues and Incompatibilites are troubleshooted by hand, which means that we don't leave this up to software programs to diagnose and resolve. We firstly Identify Any Trouble Spots (via the Cross Platform, and Multiple Browser Testing) and proceed to Hand Correct Any Issues within the code itself.
  
  
• Form Testing; Forms are tested to ensure workability, and normally sent directly to the client (the the remote testing email assigned to a project).
  
  
• Upload / Launch; Your website is upload onto the backend of our own site, and re-tested online for any linking issues and server-side problems.
  
  
• Monitor / Maintenance; Finally, our evaluation process invoves the implementation of monitoring and 'logging' systems so we can effectlively ensure that any mantenance and updating actually HELPs your website move forward - with greater success.
  
  At this point, we can establish;
  

1. How many visitors and website traffic your website has generated,
2. Which has been the most popular pages - that users have accessed
3. How long in general, users have been on your website for
4. Where abouts in the world most of your traffic has come from (a great way of monitoring your target market) globally.
   
   Once we know the above information, we can make extremely educated and precise adjustments to alter your users' experience with your website. This is where we have the greatest opportunity to skyrocket your online results - and truely influence HOW your consumers interact with you.