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Website Navigation Planning
One of the most common mistakes that both designers and clients alike make when it comes to the layout of navigation for a website is that they try and be too "cutesy" and "clever" with their sites navigation only to make things too complicated for site users.
I wont go into great detail (as this is something covered in-depth in our book "Don't Get 'Ripped Off' On Your Website") but should clearly point out that website users generally surf the web in 'autopilot' mode. Meaning that they are very focused on one or two things in particular;
- Whatever they are specifically searching for (ignoring everything else)
- Direct solution to their problem
"Auto-pilot" users make up almost 80% of all internet users. And these users DONT want to have to think, while they are at your website. They plain-and-simply are after a particular solution to a problem - and they want it pre-chewed and spoon-fed.
"Auto-pilot" users don't read website content. They 'scan' and 'skim' their way through information, and only read what is relevent to their particular wants or needs. This is why it's good practice to either bolden or underline key features and benefits on your website. This way, 'skimmers' or 'scanners' can quickly;
- Sift through your information,
- Isolate the specific areas of text and information that concerns them,
- Read ONLY what they have to (which is usually a minimal amount).
Website users tend to look for navigation (the 'links' to your entire site) either at the top of the page or on the left-hand side - normally starting from the top, and working downwards. This is where people EXPECT to find navigation!
- NOT at the bottom,
- NOT on the right-hand side, and certainly
- NOT in a circle (or other creatively crazy device).
At Nelson Martins Design - Website Design Melbourne, we take 'navigation' seriously when designing, redesigning, and planning a websites' framework... To such an extent that we'de rather users NOT have to think about WHERE to find things. It should be easy and straight-to-the-point.
More info about Website Navigation Planning is in our book - where you can download a FREE
'Sneaky Peak' copy.
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