Why Choose Nelson Martins Design?

We are Passionate about our clients' work, and strive to ensure that every project meets its desired objective. It's all part of our commitment to continual growth and endless strive for perfection and improvement.

We will care and nurture your brand and communications message as if it were our very own. We have to know WHERE you want to go before we can create a customised and unique roadmap to get you there (so a phone call is perfectly fine to get the ball rolling).

Results Driven Philosophy

Having a 'Results Driven' philosophy means that we tackle problems differently. Before commencing a project, we try to ensure that we have all 'cards-on-the-table' (mostly about your businesses Strengths, Weaknesses, Opportunities, and Threats - SWOT), while we work through the 'discovery' and 'fact-finding' phases - so we can build up a game plan for you:

1. We expect and anticipate a cluttered marketplace from every project.
2. What is Your Competition Currently Doing?
3. How can we Differentiate (& Leverage) You from Your Competition?
4. What Barriers & Filters currently stand in between you and your Target Audience?
5. How can we eliminate or minimise these Barriers & Filters?
6. What medium would best ensure your message reaches its Recipient?

Only by truely understanding the above questions (and how they interact with your product or service message) - can we effectively formulate a sound strategy and approach that is designed at a specific and desired result (your project or message objectives). We have to know WHERE you want to go, before we can create a customised and unique roadmap to get you there.

Small, Passionate and Motivated by Results

Being a small player in our field enables us to be more flexible and agile - when it comes to service offerings and execution strategies. We are a 'highly evolutional' business which means that we're constanly wetting our feet in new technology, social trends, and the fast-paced consumer environment.

Being passionate about what we do is the core 'binding agent' between getting something done because it's a job, and getting something done because it has an overall worldly purpose and a unique life-of-its-own. We at Nelson Martins Design firmly believe in what we do, and nurture a caring environment for the ideas and creative strategies that we develop (in collaboration with you) for your business and businesses' goals and objectives. We will treat your work like it was our very own!

Although our creativity is highly seen as a 'work of art', we like to look at that with more depth meaning... As our 'art' has a commercial application and purpose. It is created to satisfy a need - a need that should generate results. So when we're puzzled by a perplexing descision... All we ask is: "will this generate our desired result?". Having a measuring stick that is constantly refering back to "results" ensures that we hit our objectives every single time!

We're Smaller - So We Try Harder!

Being a small contender in our field has proven to be a tremendously favourable trait for Nelson Martins Design. For starters, we carry lower overhead costs - in comparison to larger agancies (who we regularly compete with - doing the EXACT same sort of work), we can offer better rates for Creative Strategy and Prodcution Artwork by using a small team of specialised individuals rather than many 'juniors'.

Why would you honestly want to pay for 30 peoples wages pre-built into your project when you could get away with only utilising a hand-full of truely tallented individuals?

So, because we're smaller - we try harder! It makes sense doesnt it?
We know bigger agencies try to undermine us smaller guys (because we hear it from clients), although we take that sort of 'fluff' as fuel to our determination and drive to grow our business continually.

If your a client paying top dollar for creative strategy and artwork... Who would you rather be doing your work? A large staff of 'sales orientated' and 'admin' people - or the specialised creative strategists and designers themselves? We know what we'de prefer.

Hands On - At Every Stage of the Game!

Ever heard the phrase 'too many cooks spoil the broth'? It is a scenario of having too many upper-level / management staff allocated to a project or a non-creative liason officer (normally termed 'account manager') to delegate between the creative team and the client.

At Nelson Martins Design, we don't like the idea of having a non-creative person filling the role of the project manager or creative director. As ultimately, it is the point where most of the mis-communication and undeliverable promises are made (a territor where we never want to find ourselves in) where the client has certain expectations for his or her project - yet they are dealing directly with a middle-man rather than the creative director.

We have found that meeting project objective over-and-beyond their yard-stick only happens when the creative director works hand-in-hand with our clients. This way, our meetings can progress projects much quicker, and have FAR fewer problems then their 'account management' counter parts.

Well, you'de be pleased to know that on just about every project, you (the client) will meet directly with the creative directors of your project.

Projects can then be strategically aligned much quicker, and have a far better chance of hitting their goal - than that of the 'salesman' who makes promises on things that they dont even know if they are achieveable (from a design, print, and media reproduction point of view - given your project budget).

You deal directly with the creative team - not a overpayed liason. Which is GREAT news for you!

Your Competitive Environment Is Everything!

Let's face it, your business (wherether you have a product, a service, or both) is out there fighting a battle with your competitors every single day. Anyone who tells you otherwise is either lying or doesnt own a business, and therefore doesnt understand the difficulties of Marketing a Commodity in todays over-saturated environment. ...And guess what? We KNOW this! Which makes life soo much easier for you - considering that you've just found a 'war strategist' to help you fight-off, repel, and even eliminate your competition.

We will help you scour your competitive landscape for:
- Comprtitor Threats to your business
- Competitor Weaknesses and weak spots in their strategy
- Alliance Opportunities to help over-whelm and undermine the competition
- Areas of Opportunity for leverage and growth
- Both Short Term and Long Term Strategic Solutions
- Pre-empting the next moves of your competitors, or
- Forcing them to move (by raising the bar within your landscape)

The beauty about what we do at Nelson Martins Design is that we will help positive change in how consumers: a) see, b) interact, and c) perceive your offerings.

Ever heard the term "perception is reality". Well, in the game of business - perception REALLY is reality!

We will help you in your battle with your competition