Brand Design, Redesign & Evolution

Nelson Martins Design can help you with the various stages of the Brand Creation process, whether it be:

• Brand Design and Creation
• Brand Redesign and Development
• Brand Evolution
• Brand Revitalisation and Rejuvenation

We are here to help with each and every stage of the Branding Process, and we invite you to view one of our Branding Presentations filmed at Victoria University for the Southern Cross Packaging presentations. The branding presentation video titled "what is a brand" is segmented into 4 parts. You can view the video presentation by clicking here.

The creation of your brand should be taken very seriously, in terms of creating an emotional "connection" or "response" with your clients and consumers, because a brand is not merely a logo or company signature, in fact a brand represents a much more to the consumer because it has its own personality and persona that it uses to communicate to the rest of the world. ...And more importantly, your "brand" needs to be in sync with the core foundations or pillars that your business is based on - as well as the outer projection that it gives to the rest of the world.

(Note: our branding video presentation for Victoria University's Southern Cross Packaging Presentation discusses the intricate details of what makes up a "brand" and we use the example of analysing the Australian Bottled Water Market, where there are literally thousands of identical products - offering the same thing, and communicating the same message... ...How is it that super brand managers like Coca Cola Amatil can own a beverage portfolio of Hundreds of Products, and own 2 of the top 3 selling bottled water brands in Australia).

Brand Design and Creation

I'm sure you've already heard the term "perception is reality". Well, in the world of consumer branding, it is the consumer who was the final say in what it is "perceived" that your brand actually represents.

Although the ultimate determining factor on whether you actually achieve the development and creation of your "brand" is not you, but in fact the end user - we can still design and create an effective solutions by keeping our input as relevant and cohesive as possible for your communication message.

To explain this a little further, the decider of "what" your brand stands for is the end consumer. ...Plus, I'm sure you've already heard the term "perception is reality". Well, in the world of consumer branding, it is the consumer who was the final say in what it is "perceived" that your brand actually represents.

This is neither a good or a bad thing... It is merely a reality of the branding game, and something you need to harness while you are building and developing your brand. At every stage of the game, you will want to test the water temperature and assess, re-assess, and refine your perceived perception.

Back to the top.

Brand Redesign and Development

Living life if the branding world is an ongoing developmental process, and you have to keep evolving in order to stay relevant in the mind of your consumer. This will sometimes mean that you have to redesign and develop your brands relevance to today's day and age.

Nelson Martins Design can help you with keeping your brands image and communication message relevant by updating, re-assessing and appropriately redesigning your brands persona as needed. We achieve this analysing and exploring its relevance to your core target market by monitoring its current perceived status, that status of any other industry leaders that play within your competitive environment, and relevant industry trends or changes, and finally set out new game plan for your brands persona and communication message that aligns with your marketing strategy and plan.

This is a process of: assessment, research and exploration, and strategic planning to redesign and re-align your brand into your desired position within your competitive environment.

So, if sales start to dwindle and decline, we will consult and work with you to determine both what, and why this has been caused by - before acting or jumping to conclusions as to the causing factors.

Back to the top.

Brand Evolution

Brand Evolution helps you ensure that your both your brands persona and communication message are actually still intact and perfectly aligned with your business, your busienss plan, and any strategic marketing or development that you may be planning to include within your brands business objectives.

Remember, owning a brand is exactly like owning a shark... Where they both have to keep constantly moving if they are to survive and thrive. In case your wondering... sharks have to keep water constantly running through their gills to survive, which is either achieved by constantly swimming, or by positioning themselves in the current so that the flow of water comes to them.

Just like the brand redesign and development process, the evolution of your brand can be achieved through:

1. an accurate assessment of your current possition,
2. a determination of any influencing factors or trends within your competitive environment,
3. gauging "where" or "how" you would like to evolve your brand
4. implement a new structure and strategy that aligns with your business growth plan

Back to the top.

Brand Revitalisation and Rejuvenation