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Otway Lager Packaging Labels Design & Bottle Acid Etching
Otway Lager Packaging Labels & Bottle Acid Etching

The Challenge / Objective
The challenge was to create a set of clearly identifiable bottle labels which had enough flexibility for product extension and miscellaneous beer related peripherals such as keg tap handles, etc.

The Strategy / Process
The strategy was to create a very simplistic identity which could be altered via color and slight re-arrangement of certain visual elements to cover the required criteria within the challenge, and leave the slate open for line-extension for future use.

The Solution / Result
The solution by Nelson Martins Design is a clear example of an easily identifiable brand mark which exudes “beer” flavor. The range works extremely well and offers the strategic opportunity for line extension through its simplistic approach and minimal attributes.

NMDesign Portfolio

Logo / Brand Design

Packaging Design
- Camp Packaging Sampler
- Castello 300g Packs
- RPM Clutch Plates
- Trident Kids 10pk Noodles
- Trident Noodle Sensations
- Trident Canned Tuna
- Trident Stir-Fry Sauces
- Trident Tuna & Rice
- Taste of Thai Coconut Cream
- Margaret River Cheddars
- Margaret River Swiss
- Margaret River Dessert
- Margaret River Yoghurts
- Nachos Mexican Corn Chips
- Nachos Mexican Salsa
- S&W Mayo Classic
- S&W Mayo Squeeze
- Whittings Puddings
- Whittings Fruit Loaf
- Otway Lager Labels
- Twinings Herbal Pack Ads
- 4 Terrain Tubs
- Holland House Black Label
- Melba Toast Updates
- Wishbone Pet Care

Marketing Collateral

Website Design


Melbourne Graphic Design and Website Design Melbourne. Our Services include: Website Design and Website Construction, HTML based coding and Javascripting for easily accessible websites across all platforms including both Mac and PC. All our websites are guaranteed tested across multi-platforms and browser types. Melbourne based Website Design and Graphic Design. Melbourne Packaging Design for Specialty Products and FMCG.
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79 Balmain Street Richmond 3121, Melbourne VIC | Graphic Design