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Trident Asian Noodle Sensations Packaging Design

The Challenge / Objective
The challenge for Nelson Martins was to create a new line of “premium” noodles, as opposed to the existing 2 minute noodles already available through retail, while clearly communicating “premiumness” - while still conveying the Trident authenticity.

The Strategy / Process
Nelson Martins created an illustrated Trident Chef, who was to represent the face of the Trident “premium” range. The Asian Chefs presence was to act as a “quality seal” for Tridents premium range of products.

The Solution / Result
The Trident Noodle Sensations packaging created by Nelson Martins clearly added a new design element into the vast range of the Trident brand arsenal as well as a new structure for the packaging, in regards to element identification and variant differentiation.

NMDesign Portfolio

Logo / Brand Design

Packaging Design
- Camp Packaging Sampler
- Castello 300g Packs
- RPM Clutch Plates
- Trident Kids 10pk Noodles
- Trident Noodle Sensations
- Trident Canned Tuna
- Trident Stir-Fry Sauces
- Trident Tuna & Rice
- Taste of Thai Coconut Cream
- Margaret River Cheddars
- Margaret River Swiss
- Margaret River Dessert
- Margaret River Yoghurts
- Nachos Mexican Corn Chips
- Nachos Mexican Salsa
- S&W Mayo Classic
- S&W Mayo Squeeze
- Whittings Puddings
- Whittings Fruit Loaf
- Otway Lager Labels
- Twinings Herbal Pack Ads
- 4 Terrain Tubs
- Holland House Black Label
- Melba Toast Updates
- Wishbone Pet Care

Marketing Collateral

Website Design


Melbourne Graphic Design and Website Design Melbourne. Our Services include: Website Design and Website Construction, HTML based coding and Javascripting for easily accessible websites across all platforms including both Mac and PC. All our websites are guaranteed tested across multi-platforms and browser types. Melbourne based Website Design and Graphic Design. Melbourne Packaging Design for Specialty Products and FMCG.
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