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The Design Process

3. Design

Concept and Design Development
•Designer reviews brief,background material and identity standards to ensure that the project context is understood and corporate requirements are met.
•Designer develops creative concepts,with designs being produced from the concepts.
•Preliminary designs are reviewed and critiqued to select the most appropriate designs for further development or presentation.

Concept and Design Presentation
•Designer prepares visuals and design rationale for client presentation.
•Client and designer evaluate the presentation against the brief and written proposal. If the initial briefing is adequately prepared, it is rare for a
presentation to be totally off the mark. Personal taste should not be used as the primary criteria for a design’s acceptance or rejection.
•Criticisms should be specified as tangibly as possible, using the Briefing Checklist. These criticisms are important for the next stage of development.

Design Refinement
•Criticisms of the design recommendations are addressed by the designer.
•A second design presentation is held, using the same evaluation process, including the list of criticisms.

Design Approval
•Client accepts design in terms of the visual appearance and construction.

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The Design Process

1. Briefing

2. Proposal

3. Design

4. Artwork

5. Reproduction

 


Melbourne Graphic Design and Website Design Melbourne. Our Services include: Website Design and Website Construction, HTML based coding and Javascripting for easily accessible websites across all platforms including both Mac and PC. All our websites are guaranteed tested across multi-platforms and browser types. Melbourne based Website Design and Graphic Design. Melbourne Packaging Design for Specialty Products and FMCG.

Graphic Design Melbourne
Logo Design & Development
Brand & Brand ReDesign
Graphic Communications Devices
Corporate Image Consultation
Graphic Analysis & Audits
Corporate Identity Design
Corporate Stationery Design
Catalogue Design & Layout
Direct Mail Flyers & Mailouts

Brand Design & Branding
Brand Design & Development
Brand Architecture & Hierarchy
Brand Health Assessments
Brand Evolution
Competitor Brand Assessment
Brand Adoption Model
Brand Re-Design

Website Design Melbourne
Website Design & Development
HTML & Javascript based coding
Search Engine Friendly Websites (SEF)
Search Engine Optimised Text (SEO)
Multi-Platform Compliance (Mac & PC)
Multi-Browser Compatible Websites
Online Lead Generation Website Design
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Dont Get Ripped Off on Your Website
Website Design Guide - Client Checklist
Online Video Production
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Online Website
Website Planning Document Checklist
Website Traffic Building Program MP3
Website Usability Testing
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Website Diagnostic Reports

Marketing & Online Marketing
Online Marketing & Planning Strategy
Website Methodology & Processes
Website User 'Care-Factor'
Website Functionality Vs Bells-n-Whistles
Failing to Plan is Like Planning to Fail
Understanding Your Audience
Having Clear Set Goals and Objectives

Reselling to the SAME Customers
Online Customer Aquisition
Online Customer Retention
Evaluating Customer Worth
Evaluating Advertising Expenditaure
Minimising Offline Advertising Expenditure
The Internet as a Sales Support Tool
Emotional Selling Online
Leverage your Knowledge to Increase Sales

Marketing Collateral & Support Material

Packaging Design Melbourne
Outlline FMCG Packaging Stages

Packaging Brief / Objectives & Goals
Competitor Analysis & Research
Packaging Cosmetic S.W.O.T Analysis
Packaging Design Evaluation & Audit
Packaging Concepts & Design Devel.
Packaging Concepts Feedback

CG Product Shelf Simulation
3D POS Illustrations & Renderings

Packaging Mock-up Replica Models

In-house Digital Photographic Studio
Minimise Outsourcing of Services
Quicker Turn-Around Services

Don’t Wait For Your Competitors to Call Us First! Phone: +61 3 9421 2079

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